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Compliance

How We Collect the Data Our Clients Buy

All data provided by Pixonomi is 100% compliant, first party data, that is completely owned by Pixonomi’s data provider. We do not, and will never participate in data scraping or unethical forms of data extraction.

The Data Collection Process of our Provider:

Pixonomi’s data provider uses third party cookies, IP Addresses and Digital Fingerprints to identify a MD5 (anonymous device ID). The ID is then match the MD5 to uncover the hashed email or “sha256” which allows us to unlock the PII (Personal Identifiable Information). Summary: the data is already owned by Pixonomi and its provider, and the identities we resolve are first party based on the actual website visitors.

The Data Collection Process of our Provider:

Although we only access the data of residents of the United States, some of Pixonomi’s clients are international, therefore it is important to state that we are 100% compliant with all U.S. and International privacy laws like GDPR and CASL.

From a U.S. perspective, various states are implementing their own privacy laws, such as California's CCPA. Currently, these regulations primarily focus on notifying users about data collection and usage, as well as providing them the option to opt-out or request data deletion.

As all the data provided by Pixonomi is first-party data, obtained with verified "opt-in" consent, using our service doesn't necessitate additional steps beyond what you likely already have in place to comply with these laws.Therefore, when using data provided by Pixonomi, clients do not need any additional opt-ins of form fills before contacting their leads. However, we recommend reviewing your privacy policies to ensure they appropriately disclose the use of data acquired through Pixonomi, or download the “privacy policy template” provided below and add it to your website.

California "Do Not Sell My Info":

For California consumers covered by the California Consumer Privacy Act (CCPA), you have the right to opt out of the future "sale" of your Personal Information. To exercise this right, please fill out the form below or email us directly at privacy@pixonomi.com. Please include your full name, email address, and postal address. Pixonomi will then remove your information from its database and refrain from selling it to third-party clients. Note that the form will request personal details like your name, email address, phone number, and postal address, which will be stored solely for internal compliance reasons. In certain cases, we may ask for additional information to verify your identity.

Best Practices for the Data You Purchase:

ℹ️ How the Data Can Be Used:

The data we provide can be used extensively for marketing purposes. You may employ various marketing channels like display ads, social media, direct mail, and email. You can utilize your own marketing platform or leverage our integrated cross-channel remarketing platform for these activities.

📧 Email:

Under the CAN-SPAM Act in the United States, you have the ability to send emails to users, even if they didn't explicitly opt-in to receive them. However, certain rules must be followed. This includes providing a way for users to easily opt-out of receiving future emails.

🚀 Direct Mail:

In the United States, there are currently no specific laws restricting how direct mail can be sent or governing the collection and gathering of data for these mailings.

Best Practices for B2C Data:

Display Ads:
Boost your brand visibility and engagement by deploying targeted display advertisements, reaching your B2C audience across various online platforms.
Social Media:
Leverage the power of social media platforms to connect with your B2C leads, employing engaging content and advertisements to build brand awareness and drive conversions.
Direct Mail:
Enhance your marketing mix with direct mail campaigns, delivering personalized and tangible messages to your B2C audience for a memorable impact.
Email:
Communicate directly with your B2C leads through tailored email campaigns, delivering relevant content and promotions to nurture relationships and drive conversions.

Best Practices for B2B Data:

Cold Emails:
Engage with your leads through personalized and targeted email outreach, introducing your products or services in a professional manner.
Cold Calls:
Initiate direct phone contact to establish a connection with your leads, allowing for real-time communication and relationship building.
Facebook Ads through Sha256 Email:
Utilize Facebook Ads with SHA256 email matching to reach your leads on a widely used social platform, providing an additional avenue for engagement.
Direct Mail:
Enhance your outreach strategy by sending physical mail to your leads, offering a tangible and impactful way to capture attention.
LinkedIn Automation (Waaxley):
Leverage Waaxley's LinkedIn Automation tools to streamline your engagement efforts on the professional network, fostering connections and business relationships.

Privacy Policy Template:

For customers and clients who purchase data from Pixonomi:

Download the template below to access the privacy policy template that can be added to your current privacy policy to ensure compliance.

Privacy Policy Template: Template Language.

Third-Party Pixels and Cookies:

When you interact with our website—whether you're logging in, registering, or opening an email—various technologies like cookies, ad beacons, and similar tools might be used by our online partners or vendors. These technologies can link your actions with the information they or others have about you, including your email address. Afterward, we (or the services we use) may use this info to send you communications and marketing materials to the email addresses associated with your activities. If you'd rather not receive these ads, you can opt out by visiting our website at

websitename.com/opt-out.

California "Do Not Sell My Info" Opt-Out:

For California consumers, as outlined by the California Consumer Privacy Act (CCPA), you have the option to opt out of the future "sale" of your Personal Information, according to the CCPA's definition of "sale." To exercise this right, simply send an email to

privacy@yourwebsite.com

, providing the necessary details for us to process your opt-out request. Include your name, email address, and postal address. In some cases, we might ask for extra information to confirm your identity.

California "Do Not Sell My Info" Opt-Out:

For California consumers, as outlined by the California Consumer Privacy Act (CCPA), you have the option to opt out of the future "sale" of your Personal Information, according to the CCPA's definition of "sale." To exercise this right, simply send an email to

privacy@yourwebsite.com

, providing the necessary details for us to process your opt-out request. Include your name, email address, and postal address. In some cases, we might ask for extra information to confirm your identity.

How We Use the Data of Our Website Visitors:

On pixonomi.com, in addition to the information gathered by our PowerPIxel, We utilize information gathered through cookies and JavaScript libraries to enhance your browsing experience, assess site traffic, provide tailored advertisements, and optimize the overall performance of our website.

We use your information for the following for the following reasons:

1. Functionality

Purpose : We use your information to oversee the functionality of our website and improve your browsing experience.

For instance, these tools empower you to engage with us through live chat.

Tools Used: GoHighLevel, Slack, Moxo,

2. Marketing & Analytics

Purpose : We use your information to comprehend user behavior with the aim of offering a more pertinent browsing experience or customizing the content on our site.

For instance, we gather data about the pages you visit to assist us in presenting more relevant information.

Tools we use: Pixonomi Enrichment, Pixonomi IntentionX, Google Universal Analytics, Webhooks, Zapier, Amazon S3

3. Advertising

Purpose : We use your information to customize and assess the efficacy of advertising on our website and other platforms.

For instance, we might display a tailored advertisement to you based on the pages you explore on our site.

Tools we use: Pixonomi PowerPixel, IntentionX, B2B Wizard, Facebook Pixel, Google Tag Manager, LinkedIn Insight Tag, Twitter Ads

4. Essential for Pixonomi

We employ essential browser cookies to ensure the proper functioning of the site. For instance, we retain your preferences for website data collection, allowing us to honor them upon your return to our site. While you have the option to disable these cookies in your browser settings, please be aware that doing so may impact the site's intended functionality.

To “opt-out” of Pixonomi LLC using your data for any of the above purposes, please click the button below and submit our “opt-out” form. In the “information box” provided on the form, please be specific as to which category/use above you would like to opt-out of. If you would like to opt-out of all use of your information, please leave this box blank.
“Opt-Out” Button