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Privacy Policy for Pixonomi LLC

1. Information That We Collect and Use in Our Services

At Pixonomi LLC, we gather and utilize data, including personal information, from various sources to facilitate our services. These sources encompass websites and applications that collect information, public databases, and data compilation entities. Throughout this Privacy Policy, we will refer to this collected and processed information as "Information."

The Information within our database encompasses several forms of identifying details, including but not limited to:

Personal email addresses
Professional email addresses
Information and activities associated with emails, such as recent usage status and the extent and type of marketing or email open activities linked to an email address
IP addresses
A cookie or device identifier that uniquely identifies your browser or device
Usage data related to your email interactions, such as email receipt, opening, or response, along with associated data
Usage data pertaining to your interactions with websites, such as visits, logins, page views, and related details
Demographic information, such as inferred income or age range, household size, or home ownership
Information regarding consumer interests, such as product preferences or hobbies, like pet ownership or interests in sports or the arts

It's important to note that some of the above information may be inferred. For instance, if a household is located in an affluent area, we may infer a particular income range.

We may merge various pieces of Information we collect or receive with other Information.

Pixonomi LLC also receives data through this website (and any other websites we operate) and our business operations, which is further detailed in Section 6.

2. How We Use the Information

Data Marketing Services: Our Services encompass delivering marketing insights to our clients, typically concerning which customers or potential customers are more likely to be interested (or disinterested) in specific offers. We also aid our clients in gaining a better understanding of their customer base by providing valuable insights about them. Our client base includes, but is not limited to, small and medium-sized enterprises, advertising and media agencies, brands, and marketing data platforms that assist their own customers in marketing and advertising efforts. Our clientele may also comprise other data compilation entities that collaborate with their own customers.

Retargeting Services: We occasionally assist our clients in "retargeting" marketing content to individuals who have visited their websites. Specifically, our Services facilitate the sending of emails to website visitors by cross-referencing information like cookie identifiers and email addresses.

Additional Marketing Services: Other services we offer to our clients (or help them provide to their customers), which may complement the aforementioned Services, may include (a) aiding clients in targeting and optimizing email campaigns, display advertisements, or other marketing efforts; (b) measuring the effectiveness of marketing campaigns by identifying which messages are more likely to be seen or opened by specific consumer groups, or which types of advertisements are more likely to result in purchases; (c) analyzing and enhancing our clients' (or their service providers') proprietary databases; (d) assisting clients in detecting and preventing fraud and providing data hygiene services, such as verifying, removing, or correcting outdated or inaccurate information or assessing the recent activity of an email address.

To Operate Our Services:

We also utilize the aforementioned Information for our internal purposes, including but not limited to improving, testing, updating, and validating our database, developing new products, and maintaining, analyzing, enhancing, and securing our Services and server infrastructure.

3. How We Share Information with Third Parties, including Service Providers

Pixonomi LLC may share the Information with customers, marketing service providers, advertising platforms, and service providers that aid us in delivering the Services described above (or any other services we may introduce in the future). This sharing occurs in various ways, including:

With Our Customers: As previously mentioned, we license the Information in various ways to our customers (as well as to partners and resellers who, in turn, license the Information to their customers) when providing our Services. On occasion, we may share the Information with service providers working on behalf of our customers, such as providers responsible for printing or sending mailings.

With Our Partners: We may also share the Information, including personally identifiable information and audience segments, with business and data partners to facilitate more personalized targeted marketing, advertising, and communications. Similarly, we may share this data for analytical purposes to help these parties gauge campaign performance, inform future campaigns, or manage, analyze, or segregate the Information on our behalf or on behalf of our customers.

With Our Service Providers: We share the Information with various service providers who assist us in operating, safeguarding, and promoting our Services, as well as maintaining our website(s). This may include sharing Information with our technology, hosting, and customer support providers, marketing and advertising service providers, other data providers (for the purpose of enhancing or verifying our Information), security vendors, payment vendors (related to our business-to-business information), and other companies aiding us in delivering, securing, or developing our Services.

Corporate Transfers: In the event that Pixonomi LLC, its shares, or significant assets are acquired by or merged into another entity, our Information will be transferred to that entity. Such transfers may also involve sharing Information during due diligence in anticipation of such transactions.

Affiliates, Parent Companies, and Subsidiaries: Pixonomi LLC may share some or all of the Information in our possession with affiliated or subsidiary companies, should we have any in the future.

As Required by Law or to Protect Individuals or Entities: Pixonomi LLC may disclose Information if we believe such disclosure is necessary to (a) comply in good faith with applicable laws or respond to subpoenas or warrants served upon us; or (b) protect or defend the rights, property, or safety of Pixonomi LLC, our customers, or any other individuals or entities.

4. Your Marketing and Opt-Out Choices

At Pixonomi LLC, we respect your choices regarding the use of your Information for marketing purposes. We offer multiple avenues for opting out of having your Information utilized in marketing activities:

Opt-Out Page: To have your personal information removed from our database, please visit our opt-out page at pixonomi.com/compliance. In most cases, we will expeditiously remove your personal information from our active marketing databases within 15 business days from the time we receive your opt-out request. In certain cases, and where legally permissible, we may require you to verify the information you submit, such as by responding through a verified email or another verified method.
Email Marketing from a Particular Brand: If you wish to opt out of email marketing from a specific brand, such as one of our customers, you can do so by clicking on the "opt-out" or "unsubscribe" link located in the footer (at the bottom) of the marketing email you have received.
Direct Mail Marketing: While we primarily focus on digital marketing, some of our customers and partners may engage in "direct mail" marketing. If you are interested in opting out of this form of marketing, specifically materials received in your physical mailbox, we recommend visiting the DMA Choice website at thedma.org. The DMA Choice service, managed by the Direct Marketing Association, offers a straightforward process to ensure that your marketing preferences are respected.
Retargeting Services: To opt out of our Retargeting Services as described in Section 2, please visit pixonomi.com/compliance and click on the "Opt Out" bar on that page. It's important to note that you will need to perform this action from each browser you use since retargeting and the "opt-out" process are cookie-based. Additionally, if you clear your browser cookies, you will need to opt out again.
Corporate Email Marketing: If we market to you by email in our corporate capacity, such as when you are a customer or prospective customer of Pixonomi LLC and we send information about our Services, you can easily "unsubscribe" from our marketing emails. We provide an unsubscribe link in the emails we send to facilitate this process.

We respect your privacy choices and strive to make it as convenient as possible for you to manage your preferences regarding the use of your Information in marketing efforts.

5. Cookies and Similar Technologies

Cookies and Their Purpose:

At Pixonomi LLC, along with our business partners, we utilize various industry-standard technologies, including cookies and similar functionalities, as outlined below. These technologies are employed on our website and may also be utilized by our partners in their marketing services.

We may collaborate with third parties or service providers to offer or enhance our services (e.g., for customizing advertisements or placing browser cookies) or to provide marketers with access to or usage of our Information, often in de-identified form. These partners may set and access their own cookies, pixel tags, and similar technologies on your browser, each with different expiration periods. Through these cookies, partners may collect a range of information related to your browser, device, or browsing activities.

Cookies, specifically, are small data files containing a unique browser identifier, stored on your computer or other devices, functioning as markers for device identification. When you visit a website, our servers (or the servers of other companies) transmit a cookie to your device. Pixel tags, sometimes referred to as web beacons or clear GIFs, are invisible 1 x 1 pixels strategically placed on certain web pages. When you access web pages (e.g., a marketer's website), pixel tags can generate a generic notice of your visit, enabling our partners (or occasionally us) to access cookies deployed by a respective company or server. Pixel tags work in conjunction with cookies to monitor a specific device's activity on a website. If you disable cookies, pixel tags will only detect a visit to a particular website.We, or our service providers, along with other online marketing platforms we or they collaborate with, may use cookies to:

"Remember" you and maintain your preferences.
Ascertain visitor patterns and trends.
Gather information about your interactions with our clients' websites or your activities.
Interact with the advertisements you encounter.

Cookies are employed in these ways to provide you with relevant content and replace irrelevant communications with ads tailored to your interests.

Disabling Cookies:

Most web browsers are configured to accept cookies. You may have the option to configure your browser to issue warnings before accepting certain cookies or to decline specific cookies. However, if you disable cookies in your web browser, some features of our website and other services may become difficult to use or non-functional.

6. Data Collected Through Our Corporate Website

Collected Information:

At Pixonomi LLC, we gather information from users of our website(s), including any page displaying this Privacy Policy. This information includes:

The domain name and IP address of a user's web browser, along with user agent, time stamp, and other browser or device-related information.
Details about the content and pages users access, utilize, or visit on our website, as well as how they interact with our content. For example, we track whether users spent a specific duration reviewing a particular blog post or description of services.
Information, including personally identifiable and contact information, that you provide. This could encompass survey responses, sign-up information (e.g., webinar or event registration), requests for information, mailing addresses, and email addresses.

How Pixonomi LLC Utilizes the Collected Information.

Through Our WebsiteWe employ the Information collected through our website(s) for the following purposes:

Creating and managing user accounts.
Delivering requested Services.
Communicating with and responding to you, including sharing news and updates about our services.
Sending you offers and advertisements for our products and services while you browse our website(s) or other companies' websites on the internet, such as retargeting with information about our Services.
Providing offers and ads for products and services from partner brands or other offerings we believe may interest you, including event and webinar invitations.
Conducting data analysis, including market research.
Combining the Information with data from third parties, publicly available sources, and other products or services we offer to enhance the relevance and effectiveness of products and advertisements provided through our services.

We may also use IP addresses to diagnose server issues, administer our website(s), identify visitors during sessions, and collect demographic data. Clickstream data is employed to determine the time visitors spend on each webpage, their navigation path, and to improve our website(s) to better serve our visitors' needs. Additionally, this Information supports our compliance with legal obligations, policies, and procedures, including enforcing our Terms and Conditions.

If we obtain Information from "offline" sources, such as receiving your business card at a trade show, we will retain and utilize that information for marketing and business purposes.How Pixonomi LLC Shares the Information We Collect Through Our Websites

At Pixonomi LLC, we may, at times, share or otherwise disclose the Information collected about you, as outlined in this Privacy Policy or as specifically conveyed to you during the information collection process. These disclosures may include the following:

Service Providers: We may share the Information with service providers who assist us in delivering the services you request or the services we provide. This could entail sharing Information with technology and customer support providers, marketing and advertising service providers, other data providers (for the purpose of enhancing or verifying our Information), security and data hygiene vendors, payment vendors (pertaining to our business-to-business information), and other entities that aid us in delivering or developing Services.
Communication and Marketing: We may use the Information to communicate with you and for marketing purposes. This could involve communication through email, direct mail, or display media.
Legal Obligations and Protection: We will disclose your Personally Identifiable Information (PII) or other Information if we believe in good faith that it is required by law, regulation, or another government authority, or if it is necessary to protect the rights, safety, or property of ourselves, any person, or entity. We may also cooperate with law enforcement agencies in official investigations and disclose any Information as required by the requesting agency.
Corporate Changes: In the event that we, or substantially all of our assets, are acquired by another company (e.g., through a merger, consolidation, restructuring, sale of stock and/or assets, or other corporate change or financing transaction), the Information we possess will likely be transferred to the acquiring entity. We may also share the Information during any due diligence process leading up to such a transaction.
Cookies and Marketing Technologies: Our website(s) employ cookies and similar technologies for both internal and operational purposes, as well as for marketing to you (e.g., retargeting ads when you visit other websites across the internet).

7. Links

This website may provide links to other websites that Pixonomi LLC believes users may find interesting. Pixonomi LLC is not responsible for the privacy practices of these other sites or companies.

8. Security and Data Integrity

Pixonomi LLC takes measures to ensure that the data we possess is securely stored and transmitted. This includes various physical and electronic security measures, such as firewall protections, encryption, data hashing or truncation, and access controls for personal information. However, it's important to note that neither we nor any platform can guarantee 100 percent protection against hacks or unlawful intrusion.

9. Changes to this Privacy Policy

We may periodically update this Privacy Policy. Any changes will become effective when posted on our website. Please revisit this policy to stay informed of any modifications.

10. Storage of Information in the United States

If you access our website from outside of the United States, your connection will likely pass through servers located in the United States, and the Information you provide will typically be processed and securely maintained on our web servers and internal systems in the United States. Consequently, be aware that when accessing this website or communicating with us, the information we collect may be subject to laws with varying or different privacy standards than those in your own country, particularly if you are in a country within the European Union.

11. Your California Privacy Rights

If you are a California resident, the California Consumer Protection Act (CCPA) grants you certain rights related to disclosure, access, and deletion of your Information. These rights are described in detail in the "Addendum for California Residents" at the end of this Privacy Policy.

12. Contact Us

Pixonomi LLC has a designated privacy contact. If you have inquiries concerning this Privacy Policy or our products and services, please feel free to contact us at: pixonomi.com/privacy-policyWe appreciate your feedback and questions regarding Pixonomi LLC's privacy practices.

NOTICE TO CALIFORNIA RESIDENTS [CONSUMERS] – CALIFORNIA CONSUMER PRIVACY PROTECTION ACT

The California Consumer Privacy Act of 2018 ("CCPA") affords specific rights to California residents. This section of the Privacy Policy is relevant if you are an individual residing in California ("California Consumer") who utilizes our Services.

This Addendum is an extension of the information provided in the Privacy Policy. However, please note that this Addendum exclusively pertains to California Consumers. If you are not a California Consumer or a California resident, this Addendum does not apply to you, and you should not rely on its provisions.

In the sections and tables below, we address the requirements outlined by the CCPA, covering:

Our Collection of Personal Information: This includes the types of Personal Information (as broadly defined by the CCPA) we collect and the sources from which we collect it.
Our Disclosure and Sale of Personal Information: We outline the types of recipients with whom we share or sell Personal Information.
Our Business Purposes: These encompass the reasons for both collecting and sharing Personal Information, which are generally aligned.
Your California Privacy Rights and Choices: We elucidate the rights afforded to you under the CCPA. For instance, your ability to request the exclusion of your information from our marketing database (commonly referred to as "do not sell" rights) or request details about the categories of personal information we may have gathered about you.

Last updated: January 2, 2024